Advert research

I started my research of hand soap by looking at adverts all about the use of hands.
I came across a few adverts which I will use for inspiration and style models.

The first advert I saw was the very creative advert for Guinness

I loved the simplicity and usualness of this advert. The music fits with the oddness and is very catchy. This advert follows the conventions by having the product placement at the very end of the advert.


Secondly I looked at the adverts for the HTC

The painted hands in this advert was great as it gave the fingers more of a human personality and emotion, albeit very strange. At the end, we see the product placement and understand the use of the hands, which is enforced with "Let your hands do the talking" slogan.


Lastly I looked at the advert for The User-Friendly Phone Book

This is another example of an advert which gives the hands/fingers a personality and human form, however we understand this advert through speech rather than the painting in the other advert. This advert is also enforced with a slogan, "Fingers do less walking".