Style Models

I have considered the adverts from my research and have decided I am going to use the adverts for The User Friendly Phone Book as a style model, in conjunction with another advert I have found.

These are the two adverts which have very clear continuity in the voices that are used and the overall style of the advert so that before the product is shown the audience might already know that the adverts are together.

As I want to do an advert for handsoap I also looked at adverts for general body cleansing. My second style model is going to be the Listerine, Mouth vs Life advertisement

As this advert is shot from front and focuses on just his mouth in every single scene I want to do the same by focusing all my clips on just the hands and using my first style model to give my advert a story line.