In this video there are two of the sponsorship advert for Coronation Street. In these adverts what they have done is taken a flavor of the show they are sponsoring (in this case, the setting) and merging it with their own advert.
This is what I intend to do and have decided to run my sponsorship sequence for Hell's Kitchen. This in particular because I thought keeping hands clean with hand soap is relevant to a cooking show. Although there are other cooking shows out there that my product would fit the criteria of, Hell's Kitchen has an average viewer count of over 4 million people. This is a great slot to have an advert.
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