My second advert is going to be a slight variation on the first, I did because having looked at my research this is a common way to present advert. The first showing of the adverts will tend a longer version with a full story, then the second and third version will be the same structure but slightly shorter and more concise. This is shown in particular from two advert, Go Compare and Compare The Market.
This is the first advert that aired in 2012, which is then followed by a series of other adverts subsequently shorter than this.
Similarly with Compare the Market, an advert from the beginning of 2010 is quite lengthy for an advert, however an advert than was released later on had continuity but was again, much shorter.
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