Variation

My second advert is going to be a slight variation on the first, I did because having looked at my research this is a common way to present advert. The first showing of the adverts will tend a longer version with a full story, then the second and third version will be the same structure but slightly shorter and more concise. This is shown in particular from two advert, Go Compare and Compare The Market.

This is the first advert that aired in 2012, which is then followed by a series of other adverts subsequently shorter than this.

Similarly with Compare the Market, an advert from the beginning of 2010 is quite lengthy for an advert, however an advert than was released later on had continuity but was again, much shorter. 

Voice over work

This week I have recorded the voice overs for both of my main adverts. I have used both a male and a female voice in the adverts to show gender diversity. I recorded the script a few times over to make sure it worked.


This followed the script of; 

Female voice: "Your hands don't have it easy, so why not give them a helping hand. Savon Magique removes 99.9% of all bateria and germs. Keep it clean with Savon Magique."

As I have found that this is quite a long script, in my first advert instead of having a voice over saying, "Oh what a day" I will simply use an exhausted sigh to give the impression instead.

Here are the sound clips

Filming

Over the weekend I did some of the final filming for my second advert and I also did the draft filming for my second ancillary task, the sponsorship sequence.

Final Filming for second advert

                                      

Storyboard for Sponsorship

As my sponsorship advert is going to be shorter than the main adverts I decided I would look only at the hands as I did in the first advert. Like in my research I wanted to make my advert relevant to the show I was sponsoring, and I have done this by reenacting a typical scene from Hell's Kitchen in the style of my advert.

This means the audience would still recognise it to be connected with my other adverts and my web pop up, but it is still relevant to the show I'm sponsoring.


Here is the storyboard for my sponsorship sequence

As I already know I will needing to use the logo at the end of my advert I ham going to send a permission slip requesting permission to use this graphic as a part of my non-profit media work.

Sponsorship advert research

In this video there are two of the sponsorship advert for Coronation Street. In these adverts what they have done is taken a flavor of the show they are sponsoring (in this case, the setting) and merging it with their own advert.

This is what I intend to do and have decided to run my sponsorship sequence for Hell's Kitchen. This in particular because I thought keeping hands clean with hand soap is relevant to a cooking show. Although there are other cooking shows out there that my product would fit the criteria of, Hell's Kitchen has an average viewer count of over 4 million people. This is a great slot to have an advert.

Web pop up final version

Now that I have the final image of my own hand soap bottle that I made the label for I can now place the photograph that I have taken myself onto my web pop up.

This is my final version.

Web pop up mock up

I have taken some of the final photographs that I need and have been on photoshop to create a mock up of the final pop up to get an idea for layout that I can then place the final images straight on to.

I have photoshopped my web pop up into a web browser to show just how it would look opened in a browser.

Plans for this week

Now that I have my product packaging ready and a handdrawn draft for my web pop up, I can film the shot that I need involving the soap bottle and also take the photographs for my Web pop up this week.

The Label

I had the sticker with my label printed off on to a few pages varying in size. This was to help make sure that the size was okay and that I had more than one to work with if something went wrong with the first one.

Here is my hand soap bottle with the label I created stuck on to it

Web pop up research

In my lesson today I am going to be creating a draft for my web pop up, as one of my ancillary tasks. I started by taking a screen shot of the browser I use, to then use this a template for my web pop up.

I have looked at examples from the internet of web pop ups

In all of these adverts there is at least one picture to tempt the consumer into pursuing the advert further. Also in these advert there is an element of getting something for nothing, an offer that is on. This will entice the consumer. There is also definitely a section of the advert which is boldly coloured.

A hyperlink should be included so that the advert leads somewhere, preferably it would lead to somewhere that an email address could be entered as that the main purpose of a web pop up.

Having looked at my research material I have produced a hand drawn draft drawing of what my web pop up will look like

Making the sticker

For my advert I wanted to create my own sticker which I can the bottle to be shown in my advert. To test out how it look, I first photoshopped the logo and the detail text onto one of my style model bottles.

I began the process by taking out the logo, this was done by cropping and overlaying nearby sections to keep it looking realistic.

Having removed most of the other text, I inserted my already made logo on to the bottle

Similarly, with the other texts, I fitted them onto the bottle where I felt they would sit appropriately. I chose to just keep mine text based as I felt this would appeal to a wider audience, for instance, both male and female consumers.  

Finally, I was pleased with the layout, I have straightened out the text and it is now ready to be printed and placed on to an existing bottle dispenser.

Creating the logo

I have looked at other brand logos and created my own to fit in with these conventional styles.

To create the shaped box, I used the pen tool to draw out my shape, then added a gradient layer underneath in blue. I then cropped around my shape, leaving my with the part of the gradient that I wanted

In this screen shot, you can see where I have added blending options that bring out the logo, making it stand out more.

Naming my product

I have looked at names of other products on the market and their packaging. So, before I start designing my own packaging I need to have named it. I went to the Lush website for inspiration, then I went to the french version of the site. The french versions of the names sounded classier and more professional. This is why I have decided to name my product, Savon Magique.

Editing together

I've edited together the clips in sequence, the transition between the first and second scene is to give the impression of looking back into the past, like a flashback.

Filming

Today I filmed some of the shots for my final advert. I took several shots of each scene so that I had enough to work with when it came to filming.

                                          

                                         

Product Design

I have been looking at products already on the market and analysing the packaging so that I can make mine as authentic as possible by following the conventions on the packaging labels.

Test shot and filming

I want to have my shots consisting of just the hands from a first person view, as I want the focus of my advert to be on just the hands. My attempt consisted of waring the camera around my neck level with my hands. However this meant that every time they moved their hands the camera would also move.

After this, I tried taking the film from over the shoulder, which worked just fine so long as the hands were right in front of the actor. This means I will have to adapt my shots to make sure that just the hands are visible in every shot. 

Setting the scene

For two of my adverts I need to have a scene set up using a doll's house. I have set up both of the locations so that they are ready for recording when I can film with the actors

As they are both set up in the same room of the doll's house I will have to do the filming on different occasions so that no one is left waiting.

For main advert number 1

For sponsorship advert