In class today, we filmed the rest of our class watching our media week so far, I showed my second advert to class, although not completed to see what they thought.
After I had shown my work I asked the following question to a group of people to acquire qualitative research; What do you think the advert is advertising? Who do you think the target market audience is? What time of day would this advert air? Do you have any criticisms or improvements?
The past two days I have done the recording for my second advert, as I'd done a lot of draft work already and completed my 1st advert I went straight ahead and filmed the final shots for my second advert.
Next week I shall put the advert together in sequence and can then add the voiceovers
My second advert is going to be a slight variation on the first, I did because having looked at my research this is a common way to present advert. The first showing of the adverts will tend a longer version with a full story, then the second and third version will be the same structure but slightly shorter and more concise. This is shown in particular from two advert, Go Compare and Compare The Market.
This is the first advert that aired in 2012, which is then followed by a series of other adverts subsequently shorter than this.
Similarly with Compare the Market, an advert from the beginning of 2010 is quite lengthy for an advert, however an advert than was released later on had continuity but was again, much shorter.
This week I have recorded the voice overs for both of my main adverts. I have used both a male and a female voice in the adverts to show gender diversity. I recorded the script a few times over to make sure it worked.
This followed the script of; Female voice: "Your hands don't have it easy, so why not give them a helping hand. Savon Magique removes 99.9% of all bateria and germs. Keep it clean with Savon Magique." As I have found that this is quite a long script, in my first advert instead of having a voice over saying, "Oh what a day" I will simply use an exhausted sigh to give the impression instead. Here are the sound clips
Over the weekend I did some of the final filming for my second advert and I also did the draft filming for my second ancillary task, the sponsorship sequence.
As my sponsorship advert is going to be shorter than the main adverts I decided I would look only at the hands as I did in the first advert. Like in my research I wanted to make my advert relevant to the show I was sponsoring, and I have done this by reenacting a typical scene from Hell's Kitchen in the style of my advert.
This means the audience would still recognise it to be connected with my other adverts and my web pop up, but it is still relevant to the show I'm sponsoring. Here is the storyboard for my sponsorship sequence
As I already know I will needing to use the logo at the end of my advert I ham going to send a permission slip requesting permission to use this graphic as a part of my non-profit media work.
