Advert research

I started my research of hand soap by looking at adverts all about the use of hands.
I came across a few adverts which I will use for inspiration and style models.

The first advert I saw was the very creative advert for Guinness

I loved the simplicity and usualness of this advert. The music fits with the oddness and is very catchy. This advert follows the conventions by having the product placement at the very end of the advert.


Secondly I looked at the adverts for the HTC

The painted hands in this advert was great as it gave the fingers more of a human personality and emotion, albeit very strange. At the end, we see the product placement and understand the use of the hands, which is enforced with "Let your hands do the talking" slogan.


Lastly I looked at the advert for The User-Friendly Phone Book

This is another example of an advert which gives the hands/fingers a personality and human form, however we understand this advert through speech rather than the painting in the other advert. This advert is also enforced with a slogan, "Fingers do less walking".

Chosen product

Due to my time scale I have decided to go with my second idea to create an advert about hand soap.

Draft Filming

Despite being very pleased with how the beginning of this had worked out, as it went on it got less and less smooth which is problem as I was going for an elegant approach.

Also as suspected the time scale for just this section of my storyboard took an entire day to draw and photograph which is problematic should I need to make any changes after I have presented it to an audience to gain feedback.

Handdrawn storyboards

 

Here is my first draft of a story board with the general idea of how I want my advert to go. Essentially the idea will be that the bottle is sprayed and all the beautiful things associated with perfume will be shown and end up back inside the bottle using a circular narrative.

Plans for this week

Currently I have a strong idea for the perfume and will pursue this with some draft filming and decide how well stop motion is going work. I am concerned about the time scale of my project and think that I may have to create a mixture of stop motion and filming to complete my advert.

Mood boards

As I am still undecided about which product I want to base my advert on, I have created mood boards to represent both products. 

For the perfume advert I was looking at images which symbolised what I wanted my perfume to represent. These were elegance of the vintage frames, which gave a wonderland/fantasy feel. The fruit was to represent to smell and freshness of the perfume, and lastly was the hearts and roses because perfume is connected with romance and worn for special occasions such as that.

For my hand soap idea I have created different mood boards

Conventions of a TV advertisement

Having looked at many of British advert on the TV currently I have looked at the conventions of a TV advertisement.


A Mascot - Most of the advert I looked at tend to have continuity with the mascots or symbols they want to have associated with their product or brand. ie Compare the Market use a Meerkat. Dairymilk use the Monkey. Argos have their blue aliens.

Length of time - typically all the adverts last for the same amount of time, about 20-30 seconds. However there are a few feature adverts which last just shy of 1 minute.


References - Despite there being references to the product throughout the advert it's usually not until the end of the advert where the product is revealed.


Music - This is a hugely important part of an advert as the song makes for more of an easier, engaging watch, but also the song sticks in peoples mind and therefore so does the product.

Number of clips/shots - The shorter 20-30 second adverts tend to have about 5 to 7 different scenes, whereas the longer adverts have more clips.

Slogan - One of the most important ways to keep your product in the consumers mind is to have a slogan that's memorable. 


Product Placement - At the end of the advert there is always a shot of the product itself