Main Task - Advert 1

Main Task - Advert 2

Ancillary Task - Sponsorship Advert

Ancillary Task - Web Pop Up

Question 1 - In which ways does your media product, use, develop or challenge the forms and conventions of Media Products?

Question 2 - How effective is the combination of your main task and ancillary task?

Question 2 from TheSimpleSketch

Question 3 - What have you learn from Audience feedback?

In the planning stages:

During the construction:

The feedback response

How I intended to use this feedback:

Feedback about my web pop up:

 

Click the pictures to view the videos

Question 4 - How did you use media technologies in construction, planning and evaluation stages?

Question 4 technologies from TheSimpleSketch

Sponsorship advert completed

I have now completed my sponsorship sequence by adding the graphic on top of my video in iMovie. I did this by saving my logo with the transparent background as a PNG and placing it on top of the clip, where I chose the option, "Picture over picture" which I could then move and resize as I pleased.

Web pop up feedback

Having looked back at my web pop up I felt like it wasn't a modern enough advert. I went and asked a group of people about what they thought. 

Taking their feedback into account, I have added links on to my web pop up to facebook and twitter and I think that it was a good improvement

Permission for songs and logos

Although I have finished my final pieces I have not had any response to the permission emails that I sent out a few weeks ago.

Sponsorship advert continued

here is my completed sponsorship advert, with the voice overs.

I just need to add the final logo on the last scene.

Sponsorship advert

I have done the last segment of my advert on photoshop and am ready to insert it on to my advert to complete my final ancillary task. This involved photoshopping the logo for hell's kitchen

I chose this picture as it was very high resolution and made it easier for me to crop around the logo and still look good.

Having looked at my style model again, I noticed that although the text comes up the film is still moving not a still image. So I have decided to use this bit of film to over lay my text on to.

Windows Live Movie Maker does have it's limitations which means that I will have to move on to iMovie to complete this part of the film to put the logo on to of the film

Sponsorship Advert

This week I got the final film for my sponsorship advert. I am going to be using the same backing track and voice over as the other two advert to stick with the continuity. However I will using a script I've written to make it fit with the TV show.


Male Voice in the style of Gordon Ramsey: "You call that food?!!"

Then I will use a censoring beep sound effect

Female voice: "Keep it clean, with Savon Magique. Proud sponsors of Hell's Kitchen"

Here I have used my slogan in a different way to as it was intended in my other adverts, to be mean, "keep the language clean". This is an effective slogan as it can be used in this way and interpreted differently should I use it to sponsor any other TV shows.

I have decided that I am going to use the theme song from Hell's Kitchen as the backing track for my advert, this means that I will have to send out another permission form to the record company.

Final for main adverts

Finally I was able to complete my two main adverts by adding the background music to them, these are my final adverts.

                   
                                         

Garage Band

I recently purchased the Garage Band app for my iPad from the Apple Store. I'm not a very musically gifted person and this is where I really enjoyed the autoplay feature, which allows professional sounding music loops to be created at the touch of a button.

Before I began to make my background music I read the terms and conditions for the use of the autoplay feature. As expected this is fine to be used as personal, non-commercial use only, which is what I am doing. However, if the really industrial world, the autoplay feature would be completely out of bounds, but the app itself could still be used to create music.

I have used the autoplay loops to create a track I am happy with and emailed myself the m4a file to insert on to my advert.

Audience Research

In class today, we filmed the rest of our class watching our media week so far, I showed my second advert to class, although not completed to see what they thought.

After I had shown my work I asked the following question to a group of people to acquire qualitative research;

What do you think the advert is advertising?

Who do you think the target market audience is?

What time of day would this advert air?

Do you have any criticisms or  improvements?

2nd Advert

The past two days I have done the recording for my second advert, as I'd done a lot of draft work already and completed my 1st advert I went straight ahead and filmed the final shots for my second advert.


Next week I shall put the advert together in sequence and can then add the voiceovers

                                          

1st advert

The filming for my first advert is now complete and has been put together on imovie. This is my completed advert with the voice overs.



For the final additions to this, I must add the background music

Variation

My second advert is going to be a slight variation on the first, I did because having looked at my research this is a common way to present advert. The first showing of the adverts will tend a longer version with a full story, then the second and third version will be the same structure but slightly shorter and more concise. This is shown in particular from two advert, Go Compare and Compare The Market.

This is the first advert that aired in 2012, which is then followed by a series of other adverts subsequently shorter than this.

Similarly with Compare the Market, an advert from the beginning of 2010 is quite lengthy for an advert, however an advert than was released later on had continuity but was again, much shorter.